We don't "advise". We do. We're not at the podium. We're helping you win.
Welcome to Griffin Associates, where innovation thrives. We specialize in empowering health systems to enhance their innovation centers through a range of strategic services. And helping start-up and growth stage companies get out of ideation and get to market.
About Us
Griffin Associates was founded in 2022 by Marc Griffin and is a leading healthcare innovation consulting firm dedicated to helping health systems improve, expand, and optimize their innovation centers. With a focus on internal innovation, external commercialization, venture investments, and tech incubation & acceleration, we provide the expertise needed to drive healthcare innovation forward.
What Makes Us Different
Our mission is to offer unique insights and solutions to the challenges faced by innovation executives and solution company founders in the healthcare sector. We are committed to fostering a culture of innovation and excellence within health care.
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We don't learn on the job. We are not here to drop off a bus of recent graduates to charge outrageous rates only to leverage their time with you to learn more about health care so they can take that expertise to the next client.
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We do small and large projects. Want a project for 10 hours? Sure! Want a project for 10 months? Let's rock! We are not there to put our hooks in and find ways to never leave your organization. We are there to show results and then leave. Our biggest compliment we can get is "Thank you. We're all set going forward!"
We are Small. Fast. Cost Effective. And Knowledgeable. For the price you're paying a large consulting firm, we can do the same job better, cheaper, faster. Test us.
About Marc
Tired of being assigned to "advise" health systems on innovation and digital strategy (at an outrageous rate) without seeing any of the playbooks implemented that tangibly showed the client "winning", Marc started Griffin Associates with the goal of driving change that is realized and measurable.Â
Throughout this journey Marc also owned digital portfolio and partnership sets with local and international firms. The goal was to help these organizations grow, but it stopped at commercialization and referrals. Recognizing there was a huge gap in simply getting in front of a client and truly understanding what the value chain for the product is and what stakeholders care about, Marc began advising dozens of companies on go to market and product strategy so their "baby" can get out into the wild and be successful.Â
H I G H L I G H T S
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20 Years of Healthcare Consulting Experience working with Health Systems and companies ranging from seed funding to publicly traded
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Known for fostering c-suite relationships and building partnerships while exceeding project delivery and client expectation targets
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Assisted 20+ solution companies with product advisory and go to market / commercialization strategies
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Provided Innovation Center services to 15+ health systems ranging in size from $15B to $500MM patient revenue
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Established digital health roadmap and adoption strategies for over 50 health systems across the country
E X P E R T I S E
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Health System & Solution Company Consulting
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EHR Strategies / Digital Roadmaps
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VBC / At-Risk Arrangements
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Digital Health Solutions
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Innovation Center Redesign
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Business Development & Go-To-Market Strategy
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Product / Market Fit and Value Chain Analysis
E D U C A T I O N
M.B.A.
Finance, Strategy, Marketing
Northwestern University
2010-2012
BACHELOR OF SCIENCE
Business
Wake Forest University
2001-2005
Project Examples: Health Systems
Governance
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Developed full governance structure inclusive of vetting ideas, deploying resources, and decision points around internal socialization and possible external commercialization.
Ideation & Process
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Worked closely with the Innovation team to develop protocols for identifying ideas for innovation, determining which solution companies (or internal resources) would be best to implement, and how to measure KPI's and reporting on individual projects.​
Identifying New Market Opportunities
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Worked closely with the Venture Team on identifying new and exciting solution companies that align with the health system strategies - and where to make potential investments that would correlate with both health system needs and their VC ROI objectives.
Execution & Operationalization
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Operationalized innovation to provide a pathway to IT into the health system and to actualize end user adoption
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Built out measurable milestones and metrics to track success / failure and the tipping point to move from pilot to scale
Project Examples: Solution Companies
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Served as interim c-suite executive for an AI / ML built digital health behavioral health company. Led the shift from a FFS model treated by virtual reality to a broader at-risk care management offering supported by ancillary clinical staff (tech enabled services) for VBC to expand reach and enter the Payor market
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Demonstrated to investors (current & future) that the organization builds products that work; has services to provide additional value; customers will buy them; the org can deploy successfully; and the org can drive engagement
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Partnered with senior executives on long term product investment horizons to develop FDA cleared digital therapeutics to complement drug development and efficacy
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Conducted a market analysis of different therapeutic strategies to help guide investment decisions and the priority of future development resources along with timelines and milestones / associated resources and go/no-go decision dates
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Built out a new vertical for Innovation Center consulting which included go to market strategy, an overview of innovation centers and education for the internal executive team, sample projects and draft SOW’s, collateral for kick-offs with clients, pricing, etc.
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Developed greenfield / net new logo business development strategies and target client lists to expand the reach to be more nationally focused (as the consulting firm was reliant on existing business with no line of sight into new clients)
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Crafted new collateral to replace 10 year old presentations and marketing artifacts that no longer represented the firm correctly to the market
AI / ML Behavioral Health Company
International Pharmaceutical Company
Mid-Tier Digital Consulting Firm
Post Acute Care Navigation Company
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Redesigned the value chain economics for a post acute care management company to move the focus away from product / feature to incentives for each stakeholder in the value chain. Notably, starting with who is buying the solution, who is sponsoring the solution, who is implementing the solution, who is the end user(s) of the solution, and who is measuring the success of the solution.
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Setup qualitative and quantitative metrics to track success of the solution to determine moving from pilot to scale.
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Reworked the associated SOW's and contracts to create joint incentive for the project's success.
Large IDN in Southwest
“Marc was able to untangle the set of broken innovation processes and realign not only our Innovation team but also our Tech and Clinical teams in a matter of weeks - something that we'd been trying to do for over a year."
CEO of $5MM ARR Company
"Our burn rate compared to forecasted client acquisition was leading us down the path of closing the doors with the year. Marc shifted our entire focus on the value chain from the purchaser to end user and created a path for incentives to each of the stakeholders. We bounced back within 4 months and are now profitable"
Small Hospital in Midwest
"We had no idea what our Innovation Team was focusing on and, as a result, they became a set of resources that IT could use for project delivery. We developed new goals and delineations, and allowed our Innovation Team the ability to become untethered and bring into the organization truly innovative external solutions for future success instead of playing defense in the M&A space."