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Sample Approach: Go-To-Market

Developing an idea that fills a need in the market is hard enough.  Bringing it to market and realizing commercial success is even harder.  Griffin Associates has been guiding solution companies ranging in maturity from seed funding to publicly traded for over a decade. We understand the competitive landscape, the customer profile, and how to build out a go to market and client success plan to ensure both product and organizational longevity and profitability. 

Engaging With the Founder: Key Activities

  1. Origination and passion around the founding of the idea, the problem being solved, and the passion around being successful

  2. Identify prior barriers to success and market penetration

  3. Full detailed assessment of current product features, functionality, and existing value proposition along with price point

  4. Assess the current market position and competitive landscape of the company 

  5. Develop a comprehensive go-to-market (GTM) strategy to enhance market presence

  6. Identify key target markets and customer segments

  7. Provide actionable recommendations for product positioning and differentiation

  8. Collaborate with the internal team to align marketing and sales efforts and build new collateral

  9. Develop strategy around market presence and omni channel awareness and commercialization

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